Case Study: Bryan Cave Leighton Paisner unifies its global brand with Happy Cog

Bryan Cave Leighton Paisner launches a fully integrated global law firm site with Happy Cog in 2018

Bryan Cave Leighton Paisner (BCLP), a global law firm formed from a merger, needed to create a unified brand and website to represent the newly combined entity. They engaged the vendor Happy Cog for a redesign and content strategy to merge the two existing firms' brands and experiences into a single, cohesive identity.

Happy Cog developed a new website with a clean, thoughtful design and a content strategy that prioritized essential information to effectively convey the firm's value. The solution included a seamless mobile experience and an interim landing page to generate leads during the main site's development. As a result, BCLP received a fully-integrated website that successfully reflects its merged advantages and provides a business tool for its attorneys and marketing teams.

Bryan Cave Leighton Paisner (bclp)