Case Study: Airbnb achieves city-specific outreach and legal advocacy with Happy Cog

Airbnb launches custom city sites across 191 countries with Happy Cog

The customer Airbnb worked with the vendor Happy Cog to address the challenge of building dozens of custom, city-specific outreach websites. These sites for their Airbnb Action program needed to promote legal solutions for home sharing in various global cities, target local audiences, integrate complex APIs, and gather meaningful data on site traffic and conversions.

Happy Cog implemented a solution using the Craft CMS to build multilingual sites for major cities like San Francisco and Barcelona. The sites featured a unique tool that used API integrations to help users identify and contact their local officials, significantly streamlining the outreach process. This solution successfully provided an easy-to-use CMS and effective data gathering, helping Airbnb's campaign become more effective and ultimately a huge success.

Airbnb