Case Study: Adelphi University achieves higher-converting leads with Happy Cog

Adelphi University boosts conversions 320% with Happy Cog

Adelphi University, a large institution with an extensive website, faced the challenge of prioritizing its vast content to improve lead generation and reduce marketing costs. They partnered with the digital marketing vendor Happy Cog to leverage their services in Marketing, Analytics, and Paid Media for a more effective strategy.

Happy Cog implemented a combined SEO and PPC solution, developing a new attribution model and using real-time bid adjustments. This strategy resulted in a 320% increase in conversions and a 68% drop in cost per acquisition. Additionally, Adelphi saw a 57% increase in page 1 organic rankings and a 98% increase in clicks with an 18% lower cost per click, with 34% of influenced applications turning into enrolled students.

Adelphi University