Case Study: 39DollarGlasses boosts organic traffic and revenue with Happy Cog

39DollarGlasses increases organic search visits by 116% with Happy Cog

The customer, 39DollarGlasses, a leading online eyewear retailer, faced the challenge of standing out in a highly competitive and specialized market. They partnered with the vendor Happy Cog, utilizing services in strategy, analytics, paid media, and marketing to increase their online visibility and revenue.

Happy Cog implemented a PPC strategy that leveraged CRM data and the Google Display Network, using targeted keyword research to identify valuable long-tail modifiers. This solution resulted in a 116% increase in site-wide visits from organic search and nearly doubled the customer's multi-channel reach. Year-over-year revenue from organic search increased significantly, with the targeted modifiers accounting for nearly 50% of that growth.

39DollarGlasses