Case Study: JMS achieves a transformed content publishing process and faster time-to-market with Happiest Minds' Pimcore solution

Transforming Content Publishing Process for a Fastest Growing Consumer Brand

Happiest Minds, a digital transformation firm serving enterprises across retail, CPG, banking and more, was supporting a fast-growing consumer brand that struggled with fragmented, proprietary websites and a large, complex product catalog. The client's digital marketing team relied on external agencies for even small content changes, faced high costs for new functionality, and suffered poor user experience and slow publishing processes.

Happiest Minds implemented Pimcore as a unified CMS and PIM with a multi-site architecture, centralized data, and RESTful API integration to the ERP, enabling the marketing team to update content and product information on the fly. The solution simplified site management, improved workflow and role-based controls, and delivered faster time-to-market and lower overall costs while significantly enhancing the customer experience.