Case Study: Leading Cinema Chain achieves 40% faster bookings and increased basket size with Happiest Minds

Strategic Digital Transformation Reconnects Customers with the Brand

Happiest Minds partnered with a leading cinema chain (100+ cinemas, 850+ screens and over 2 million loyalty members) that was losing footfall to streaming and struggling with fragmented legacy infrastructure and multiple vendor contracts. The challenge was to reconnect customers with the big‑screen experience by making booking, offers and master data seamless, scalable and more engaging while increasing basket size and reducing operational friction.

Using its Mindful Thinking approach, Happiest Minds implemented Talend for master data, MuleSoft for real‑time integration, a third‑party box‑office suite, self‑service kiosks and a custom recommendation and electronic gift coupon engine, rolling the solution out across all locations within one year. The result: seamless ticketing across 100+ sites, nearly 40% reduction in booking time, an 11% increase in people buying in‑theatre add‑ons and an 8% drop in operational costs.