Case Study: Mid-size CPG Company in India achieves better retail execution and sales productivity with Happiest Minds

Retail Execution for a mid-size CPG player in India

A mid-size CPG Company in India needed more accurate, timely sales data, better field-force productivity, and stronger trade promotion execution. Happiest Minds addressed these challenges with its Distribution Management and Sales Force Automation solution, combining distributor management with mobile sales automation.

Happiest Minds implemented a SaaS-based Distributor Management Solution integrated with a mobile app for geo-tracking, retailer orders, returns, and collections, plus ERP integration for primary and secondary sales data. The result was increased beat coverage and sales, improved trade promotion planning, higher stock velocity, and better forecasting accuracy.