Case Study: Distribution Management and Sales Force Automation Company achieves higher sales, beat coverage and forecasting accuracy with Happiest Minds' SaaS Distributor Management and Mobile SFA

Retail Execution for a mid-size CPG player in India

A mid-size consumer packaged goods (CPG) company in India struggled with fragmented distribution and lacked timely, accurate retail-level sales data to monitor field-force productivity and execute trade promotions effectively. Their core needs were actionable sales insights, improved beat coverage, and measurable promotion execution.

Happiest Minds implemented a cloud-based SaaS Distributor Management System with integrated mobile Sales Force Automation—GEO-enabled mobile app for orders, returns and collections—plus ERP and distributor adapters to unify primary and secondary sales data. Deployed on AWS with PHP/MySQL and a hybrid mobile app, the solution boosted beat coverage and sales, increased stock velocity, improved trade-promotion planning and raised forecasting accuracy.