Case Study: Microsoft Dynamics CRM achieves better control, visibility and ROI for pharmaceutical sales force with Happiest Minds

Pharmaceutical Industry Solution to Organize the Geographically Distributed Sales Force, Through Better Control and Visibility

Happiest Minds Technologies built a Microsoft Dynamics CRM–based solution for the pharmaceutical industry to help companies organize large, geographically distributed sales forces. The challenge was to provide better control and enhanced visibility into call planning, marketing and promotional activities, and overall ROI across dispersed field teams.

The solution framework combines customer profiling and prescription-behavior analysis with sales call management (planning, daily logging, target monitoring), sample management, sales tracking (primary vs. secondary, mobile-enabled tertiary reporting), campaign and expense management, and field intelligence. Customers gain a 360° view of HCP touchpoints, mobile visibility into tertiary sales, and clearer ROI insights for more agile, data-driven field operations.

Microsoft Dynamics CRM