Case Study: Gogo scales into new markets and delivers personalized in-flight merchandising with Happiest Minds

Next-Gen Merchandising Center Enables to Scale up Into New Markets

Gogo, a leading global aero‑communications provider serving 9,200 aircraft with 11 major commercial partners and about 900 employees, faced a scaling challenge: its legacy proprietary SaaS product-catalog system could not support personalized pricing or rapid expansion into new markets. Fragmented vendor contracts, disparate systems and limited analytics were inhibiting product agility, dynamic pricing by flight variables, and overall business growth.

Happiest Minds implemented a next‑generation Merchandising Center using Pimcore for master data and analytics, AWS for scalability, and Talend for migration, integrating with e‑commerce, web experience and BI tools. The solution enabled dynamic, personalized offers by flight parameters, improved reporting and internal processes, removed dependence on the legacy provider, accelerated market expansion and increased customer satisfaction and revenue while lowering total cost of ownership.

Gogo