Case Study: Middle-East Airline achieves 60% cancellation detection and increased conversions with Happiest Minds' predictive cancellation model

Middle-East Airline - Customer Case Study

Happiest Minds is a next‑generation digital transformation and engineering firm that partners with travel industry clients — airports, airlines, theme parks and online travel companies — to address fragmented data, poor digital experiences, high manual effort and operational pain points such as low website engagement, booking friction, high cancellation risk and crowding at touchpoints.

They deployed AI/ML solutions including omni‑channel bots and virtual assistants, OCR/ICR and face recognition, predictive cancellation models, a customer master data hub, sensor‑based queue analytics and mCaaS content frameworks. Results included improved customer experience and engagement, increased sales and data monetization, automated processing at scale (handling ~200k applications/day), identification of ~60% of likely cancellations, ~15% reduction in dwell time at airport touchpoints and multi‑million dollar savings from content brokering while removing departmental data silos.