Case Study: Regional Media House achieves 24/7 coverage, offline access, and personalized reader experience with Happiest Minds

Integrated Mobile App for A Regional Media House

Happiest Minds partnered with a regional media house to overhaul its existing mobile news app, which suffered from poor user experience, lack of content categories and depth, no offline access, and limited personalization. The goal was to transform the app into a modern, engaging platform that could deliver richer news experiences across devices.

Happiest Minds delivered an integrated hybrid mobile solution with features including multi-category news, multi-language support, live TV and radio, video streaming, offline reading, personalization, contextual ads, analytics and push notifications, backed by an API gateway and user management architecture. The result was 24/7 exhaustive news coverage, a reader-friendly responsive layout for all screen types, and on-device storage of stories for offline viewing, improving engagement and accessibility.