Case Study: Leading Online Travel Company achieves 360° customer insights and 90% reduction in manual testing with Happiest Minds

Innovative Solutions for Leading Online Travel Company

A leading Indian online travel company needed to stay competitive by offering attractive prices and targeted, hassle-free booking experiences, but lacked a 360° view of customer behavior and faced shorter, more frequent release cycles while revamping its UI. Limited data quality and GUI-only testing made it hard to run focused campaigns, understand customer preferences, and deliver rapid, reliable releases for its Hospitality business.

Happiest Minds implemented a unified analytics platform to consolidate and cleanse structured and unstructured data (ERP/CRM, weblogs, social) and introduced an API-level automated testing framework for core Hospitality flows (Search, Availability, Reservations) using SOAP UI, MySQL and Maven. The combined solution delivered deeper customer insights for targeted campaigns, an agile extensible data architecture, ~90% reduction in manual testing effort, faster release cycles, lower costs and a reusable automation framework for other lines of business.