Case Study: Leading Market Research Company achieves 30-40% increase in direct sales with Happiest Minds' Innovative Content Monetization

Innovative Content Monetization Boosts Direct Sales by 30%

A global market research and advisory firm with 40+ offices and 2,000+ clients faced declining ad revenues, rising content costs, and fragmented digital assets spread across multiple sources. The company needed faster access to its content, smarter customer insights to drive recommendations, and new business processes to micro-segment offerings, enable differential pricing, and expand subscription models.

Happiest Minds implemented its AI-powered mCaaS™ and Innovative Content Monetization platform to aggregate and enrich content in real time, enable micro-segmentation and on-the-fly subscription/pricing models, and deliver advanced end-user analytics. The solution improved content discovery and multichannel delivery, increased direct sales by 30–40%, uncovered about 15% more cross-sell and up-sell opportunities, and boosted research analysts’ efficiency.