Case Study: Leading Online US Fashion Retailing Company achieves 8.07% site‑search conversion, $200K+ monthly revenue uplift and 94% CTR lift with Happiest Minds

Implementing Site Search for a leading online US Fashion Retailer

Happiest Minds partnered with a leading US online fashion retailer to tackle underperforming site search: a three‑month average search conversion rate of 6.65%, a need to align the search experience with the brand, and the requirement for real‑time analytics and a dashboard to monitor engagement. The challenge was to deliver a seamlessly integrated, high‑performance search that would boost conversions and provide actionable insights.

The team implemented a horizontally scalable, highly available site‑search platform that ingests real‑time product feeds, offers predictive text and visual suggestions, interactive filters, and analytics-driven ranking (built on Rails, Elasticsearch, Redis and MySQL). The result: site‑search conversion rose from 6.65% to 8.07%, monthly revenue increased by over $200K, site‑search CTR improved by 94%, and the solution delivered reliable performance and reporting for ongoing optimization.