Case Study: SugarCRM achieves improved customer experience, productivity gains and lower TCO with Happiest Minds

Enhances Customer Experience Through Omni-Channel Interactions

Happiest Minds partnered with an Indian start-up that offers consumer protection and assistance products (wallet protection, identity protection and related services) and needed a ubiquitous, user‑friendly platform to sell and support products via portal and call‑centre. The client’s key constraints were fast time‑to‑market, a lightweight on‑premise solution, value for money and local support, plus a seamless omni‑channel customer experience across email, phone, SMS, portal and chat.

Happiest Minds delivered end‑to‑end Discovery, Advisory, Development, Implementation and Maintenance services and recommended SugarCRM as the consumer interface, integrating web services and business process consulting to enable omni‑channel interactions. The implementation improved productivity, optimized the end‑user experience and delivered a lower total cost of ownership while meeting the client’s agility, scalability and local support requirements.

SugarCRM