Case Study: Online Jewellery Retailing Company achieves 70% faster campaign page creation and boosts social campaign conversion from 0.25% to 0.60% with Happiest Minds

Effective landing page creation and increase digital marketing ROI through page analytics

An online jewellery retailer faced low engagement and poor conversion from landing pages used in social and SEM campaigns, plus slow, manual processes for creating and updating those pages. The business needed a way to instantly modify campaign pages, improve user engagement, and reduce page-creation time.

The solution combined a server-side API to create SEO-friendly pages, a visual UI for filtering and reordering products, easy duplication of product sets, and real-time analytics to optimize pages on the fly. As a result, campaign page productivity improved by over 70%, average social campaign conversion rose from 0.25% to 0.60%, and user engagement and revenues increased.