Case Study: Leading Retail Store Chain in India achieves scalable omnichannel online grocery fulfillment and automated inventory with Happiest Minds

E-Commerce Implementation for a Multi-Format Retailer

A leading Indian retail grocery chain with about 120 stores across 35 locations and annual revenue of ₹20 billion needed an ecommerce solution to enable online grocery shopping with stores acting as mini‑warehouses. The retailer faced challenges around automated inventory control for perishables, zone‑based fulfillment, aligning online promotions with offline stores, quick and flexible delivery across locations, and the need to centrally manage pricing, inventory and promotions while scaling for growth.

Happiest Minds delivered a lean, scalable architecture integrating SAP with the ecommerce platform, inventory, pricing and promotions updates, predefined product templates, and a flexible delivery engine with geolocation awareness and dynamic delivery‑partner integration. The solution enabled omnichannel promotional consistency, low total cost of ownership, centralized management, improved ROI and scalability to support 70+ online stores, 100,000 active customers and projected ~20% year‑on‑year growth.