Case Study: High-end Fashion Retailing Company achieves greater store footfalls and conversions with Happiest Minds

Disruptive Shopping Experience (Mobile) for High-end Fashion Retailer

The High-end Fashion Retailing Company wanted to create a new mobile channel to engage customers, increase store footfall, and drive revenue through personalized promotions and better conversions. Happiest Minds was brought in to help build a next-generation m-commerce experience that could connect shoppers with nearby stores and products.

Happiest Minds implemented a mobile m-commerce application using existing commerce and infrastructure, integrating geo-fencing and beacon technologies along with tools like Parse, Zxing, Plot Projects, Estimote, Moovweb, and PhoneGap. The solution delivered increased store footfalls, higher sales conversions through personalized promotions, and a stronger brand connection with customers.