Case Study: World's Second-Largest Beverages Company achieves increased customer footfalls and real-time social engagement with Happiest Minds

Digital Marketing Platform for world's second-largest beverages company in terms of volume

The client, the world's second-largest beverages company by volume, needed a digital management platform to engage patrons of its social clubs across web, social media, email and mobile channels and to streamline club enrollment and onboarding.

Happiest Minds delivered a web-based solution with club enrollment, customer management, couponing/promotions, social publishing, email/SMS marketing and sentiment analysis, supported by dashboards for real-time insights. The platform enabled targeted promotions that increased footfalls, centralized multi-channel content publishing, improved brand management and provided actionable customer insights for faster response.