Case Study: International Market Research Company achieves 18–20% revenue growth and 20% monetization uplift with Happiest Minds

Digital Content Broker for an International Market Research Company

An international market research company engaged Happiest Minds to act as a digital content broker to better monetize and secure its research assets. The client’s challenges included content segmentation and dynamic orchestration, analytics to generate leads, dashboards and detailed reporting for anonymous user access, and end-to-end content security and traceability across multiple interaction channels.

Happiest Minds delivered a cloud‑based architecture—channel integration layer, middleware (ESB/B2B/ETL), common business apps (search, CRM, workflow, analytics) and a virtual content registry—incorporating segmented reporting, a restricted browser, content tracking and end‑user interaction insights. Built on AWS/Azure with Java, MySQL, MongoDB and Tomcat, the solution drove an 18–20% revenue uplift over BAU, 20% higher monetization from segmented content and a 10% increase in cross‑sell/up‑sell opportunities.