Case Study: Fastest-Growing Consumer Packaged Goods Company achieves centralized content and product management with Happiest Minds' Pimcore solution

Consumer Packaged Goods Company - Customer Case Study

A century-old, fast-growing consumer packaged goods company (est. 1897, ~$8B annual sales, millions of customers) was managing a wide range of products across multiple proprietary websites run by different agencies. That fragmentation made even small content changes slow and expensive, lacked consistent approval workflows, role-based security and localization, and hampered product-team productivity and time-to-market.

Happiest Minds consolidated CMS and PIM on Pimcore, integrated the platform with the ERP via a RESTful API, and used AWS and Talend for hosting and data migration to create a centralized multi-site management system. The new solution improved authoring UX and governance, sped up campaign launches, lowered operational costs, and delivered a more consistent, connected customer experience.