Case Study: Leading CPG Company significantly reduces time-to-order with Happiest Minds' B2B Indirect Trade Platform

B2B Platform for Indirect Trade Significantly Reduces Time to Order

A 100+ year-old Fortune 500 consumer goods company serving hundreds of millions worldwide needed a way to reach more convenience stores, drug stores and supermarkets while keeping distributors in the loop. The challenge was to create a cost-effective, paperless, mobile-first ordering channel that reduced time-to-order, increased retailer coverage and order frequency, and cut sales rep visits without bypassing existing distribution processes.

Happiest Minds developed a mobile-only B2B indirect-trade platform integrated with the client’s IT landscape and Hybris 6.2, offering registration, unit/dozen/case ordering, edit/cancel before cutoff, order history, differential pricing and personalized recommendations and promotions. Delivered in three months, the solution shortened order turnaround, sped distributor processing and credit decisions, improved seller experience and upsell opportunities, and increased retailers’ exposure to promotions and trending assortments.