Case Study: Leading Indian entertainment company achieves vibrant user community and increased engagement with Happiest Minds' gamification solution

Addressing Key Growth Requirements for an Entertainment Company

The client, a leader in beer, fashion, sports and lifestyle in India with sales in over 50 countries, operated an interactive website featuring contests, promotions, games and social activities. As traffic and time-on-site declined, the company needed to revamp the site into a publishing platform and rebuild a vibrant user community to drive engagement.

Happiest Minds implemented an integrated gamification engine with APIs, social login, and smart analytics to reward users for reading, commenting, playing games and sharing content across the website and social channels. The solution delivered increased brand awareness, higher user engagement and loyalty, improved user insights through analytics, and greater customer stickiness and offer redemption.