Case Study: Leading Transaction-Driven Marketing Company expands reach and boosts offer views and redemptions with Happiest Minds' white-label Facebook app

Addressing Key Business Growth Requirements of A Transaction Driven Marketing Company

The client, a US-based transaction-driven marketing company that places merchant offers inside customers' online banking statements, faced limited reach because users access online banking only about nine times per month. They needed a way to extend their rewards and offers platform to a larger pool of online users beyond banking statements.

Happiest Minds developed a social strategy and a phased roadmap for a secure white‑label Facebook application—starting with social delivery of offers, then social sharing, and finally personalized social analytics. This approach provided an actionable implementation plan to grow the user base, increase offer views and activations, boost redemptions, and improve overall customer engagement.