Case Study: Genesys boosts virtual event engagement and lead generation with Happenee

EMEA and global virtual conference focused on lead generation

The customer, Genesys, faced the challenge of moving its EMEA G-Summits event online due to the COVID-19 pandemic. They sought to avoid typical webinars and instead find a professional solution from vendor Happenee that could replicate the engagement of a physical event to support lead generation.

Happenee provided a solution featuring an exclusive 3D environment with partner booths and a virtual studio for global speakers. This approach resulted in significant outcomes, including 2,116 registered participants, financial savings on travel, and valuable participant data via CRM integration. The successful outcome led Genesys to plan six more virtual events using the Happenee platform that same year.

Genesys

Linda Hilberdink

Senior EMEA Events Manager