Case Study: FIA Foundation promotes safer streets for children with Happen Digital

FIA Foundation reaches over 1.25 million people with Happen

The FIA Foundation, a global charity campaigning for safe mobility, faced the challenge of creating a campaign to highlight the dangers children face walking to school. They needed a fresh approach that portrayed children positively and had a sense of agency, all within a very tight timetable and budget. They engaged the vendor Happen Digital to develop this initiative, which involved filming in Jamaica with Olympic champion Shelly-Ann Fraser-Pryce.

Happen Digital developed the "My Street" creative concept and produced two short film formats designed for quick shooting and international replication. They executed a tightly planned shoot in Jamaica and created guidelines for other crews to follow. The campaign was highly successful, with the main film reaching over 1.25 million people and generating significant engagement. The "My Street" concept was widely adopted by global partners and translated into multiple languages, greatly amplifying the campaign's impact for the FIA Foundation.

FIA Foundation