Case Study: Stockmann enhances in-store engagement with Hansab's Vivid Tech interactive shelf labels

Stockmann - Customer Case Study

Stockmann, a department store in Tallinn, Estonia, wanted a more engaging way to present products in its food department while also gaining better insight into customer behavior. To address this, Hansab provided Vivid Tech interactive shelf labels, combining digital product information with in-store analytics.

Hansab implemented 4-inch interactive shelf labels that display price, product descriptions, composition, stock, related products, and even multiple languages or currencies. The labels’ intelligent sensors track foot traffic, stops, dwell time, and screen interactions, giving Stockmann richer data to combine with sales results and helping improve marketing effectiveness and identify new advertising opportunities.

Stockmann