Case Study: Tartu Kaubamaja achieves modern in-store marketing and digital signage with Hansab

Digital Signage solution in Tallinna and Tartu Kaubamaja

Tartu Kaubamaja, part of the Tallinna Kaubamaja Group, wanted a more efficient and modern way to promote campaigns in its department stores. Instead of using resource-heavy pop-up banners with limited space and short-lived information, the retailer sought a centralized digital signage solution for content delivery across multiple sales areas. Hansab provided the technology foundation for this transformation, using Navori QL 2 and Navori Trigger Designer software.

Hansab implemented a comprehensive digital signage system in both Tallinn and Tartu Kaubamaja, including large video walls and 55" integrated screens across key departments. The solution lets the retailer manage content from one computer, run multiple campaigns simultaneously, and deliver promotional videos to different screens at once. As a result, Tartu Kaubamaja says its in-house marketing and communication has reached “a completely new level,” though no specific numerical impact was disclosed.

Tartu Kaubamaja

Liina Männama

Development and Administration Director