Case Study: Octopus Group leads the net zero debate with Hanover

Octopus Group strengthens UK clean energy leadership with Hanover, backed by £9.15bn into the UK economy

Octopus Group, a business focused on investing in the future, wanted to lead the debate on renewable energy with UK government and parliamentary stakeholders. They engaged Hanover Communications to help inform these stakeholders about their contribution to zero emissions energy and counter common misconceptions about renewable technologies.

Hanover developed a multi-channel myth-busting campaign for Octopus Group, which was deployed at party conferences and in bilateral meetings. As a result, Octopus is now recognized as a serious contributor to the UK’s clean energy conversation. The engagement strengthened their relationships with ministers, MPs, and influential third parties, extending their credibility into wider policy debates.

Octopus Group