Case Study: Budweiser Brewing Group UK&I raises over £1 million for Ukrainian humanitarian relief with Hanover

Budweiser Brewing Group UK&I raises over £1 million with Hanover

The customer, Budweiser Brewing Group UK&I (bbg), faced the challenge of launching an unknown Ukrainian beer, Chernigivske, to raise funds for humanitarian relief efforts. Their goal was to turn this product into a recognizable symbol of support for Ukraine to drive sales. The vendor Hanover provided PR and communications support to help achieve this.

Hanover implemented a solution that put the human story behind the beer at the heart of the campaign, driving media buzz and securing partnerships with major retailers and hospitality venues. This strategy successfully raised widespread awareness and directly translated to sales. The results included over 151 million media impressions and, most importantly, over £1 million raised for humanitarian relief, demonstrating the significant impact of Hanover's work.

Budweiser Brewing Group UK&I (bbg)