Case Study: Budweiser Brewing Group UK&I achieves safer journeys home with Hanover and WalkSafe+

Budweiser Brewing Group UK&I drives 13,720 app downloads with Hanover

Budweiser Brewing Group UK&I, a major brewer, wanted to proactively address the pervasive societal issue of women and vulnerable groups feeling unsafe walking home at night. They partnered with the vendor Hanover to launch an integrated communications campaign promoting the WalkSafe+ app, which provides tools for planning a safer route home.

Hanover developed a multi-faceted campaign that included media outreach, social media, OOH advertising, and a panel discussion to raise awareness. The solution also involved creating in-venue collateral like coasters and posters to encourage app downloads. Hanover's campaign achieved a reach of over 241 million through media coverage, drove nearly 20,000 social media impressions, and resulted in over 19,500 sign-ups for the WalkSafe+ app, successfully positioning Budweiser as a leader in promoting a safer night-time economy.

Budweiser Brewing Group UK&I