Case Study: Athletic Ventures secures government backing for its bid with Hanover Communications

Athletic Ventures secures government backing for 2029 championships with Hanover

Athletic Ventures, a joint venture of UK athletics bodies, faced the challenge of securing a government funding commitment needed to host the 2029 World Athletics Championships. They engaged Hanover Sport for help in influencing key decision-makers.

Hanover implemented an integrated communications and public affairs strategy, pivoting to put athlete voices front and center and working behind the scenes to break down government silos. This resulted in the Department for Culture, Media and Sport publicly committing to fund the bid, allowing Athletic Ventures to proceed with its application to World Athletics.

Athletic Ventures