Case Study: Mediagrif achieves personalized, multilingual, and scalable e‑commerce sites with Hannon Hill Cascade CMS

Mediagrif - Customer Case Study

Mediagrif Interactive Technologies builds B2B e-commerce platforms and has used Cascade CMS for years to deliver both static and dynamic sites for clients across industries. Their challenge was to combine CMS-managed content with dynamic data, personalize pages by visitor behavior and locale, let non-technical users manage simple configuration changes, and keep many front-end servers in sync while supporting multi-lingual sites.

They solved this by pairing Cascade CMS with custom server-side tooling: an upload/sync workflow for scalable front-end deployment, AJAX and JSP includes for personalized content, SKU-based product tags that translate to runtime database calls, simple text-file configs editable in the CMS for non‑technical changes, and language-aware asset rewriting. The result: faster, client-controlled content updates, reduced developer intervention, consistent multi-server delivery, improved SEO and conversion metrics, and a scalable multi-lingual approach that clients value.

Mediagrif