Case Study: Macomb Community College achieves greater website agility and marketing autonomy with Hannon Hill

Macomb Community College - Customer Case Study

Macomb Community College, a multi-campus college in Warren, Michigan, needed a new CMS after its Microsoft CMS reached end of life and could no longer be supported. The college wanted a platform that would be reliable long term, easy for both novice and advanced users, and backed by a vendor that would continue to support and improve the product; it chose Hannon Hill’s Cascade CMS, along with Spectate for content marketing.

Hannon Hill helped Macomb launch its redesigned main site plus the Macomb Center and Lorenzo Cultural Center sites in about three months, including a content audit and migration. The new setup improved conversion rates through better calls to action, gave Marketing staff the ability to manage content independently, sped up go-to-market time, and enabled campaign tracking, landing pages, and lead generation with more personalized follow-up for prospective students.

Macomb Community College

Audrey Takacs

Director of Marketing and Communications