Case Study: Virgin Money boosts Virgin Money Spot adoption with HANGAR49

Virgin Money - Customer Case Study

HANGAR49 worked with Virgin Money South Africa to support the launch of its Virgin Money Spot mobile payments app. The challenge was getting local vendors to adopt this new app into their point-of-sale ecosystems, a difficult task in a banking sector where new technology must be validated by results and which is dominated by established mobile payment administrators.

The solution implemented by HANGAR49 focused on generating significant publicity and building vendor relationships for the Virgin Money Spot app. The results were achieved within the first month, with the vendor introducing 17 new vendor relationships and driving hundreds of app downloads.

Virgin Money