Case Study: Gutenberg Technology achieves stronger lead generation and $1.9M in proposals with HANGAR49

Gutenberg Technology - Customer Case Study

Gutenberg Technology, a digital content creation tool provider for publishers and higher education, faced a significant challenge with the quantity of leads for its sales and marketing teams. The edutech company needed to reach a much larger segment of its serviceable market but was struggling to generate enough potential customers. HANGAR49 was engaged to address this lack of lead volume.

HANGAR49 implemented a lead generation solution to source new leads at a far greater scale, specifically targeting the corporate higher education, publishing, and e-learning industries. The results were substantial, including a 25% outreach response rate and $1.9M in value from proposals within the first four months. This effort by HANGAR49 successfully enhanced Gutenberg Technology's market reach and helped validate its strategic pivot.

Gutenberg Technology