Case Study: eBay achieves personalized, real-time email marketing with SendGrid and HandySends

eBay - Customer Case Study

eBay partnered with HandySends and SendGrid to transform its email marketing from traditional batch-and-blast campaigns into a more personalized, 1:1 experience. As eBay’s marketing team looked to make every offer more relevant and avoid sending expired deals, it needed a solution that could use real-time customer engagement and product availability data at scale.

HandySends helped eBay build an in-house targeting and personalization CRM on top of SendGrid, using machine learning, real-time event webhooks, and open-time email rendering to adjust recommendations dynamically. The result was a small set of flagship campaigns with highly personalized offers, driving significant improvements in click-through rates and sales while scaling reliably to one billion emails in four months.

eBay

Alex Weinstein

Director of CRM