Case Study: Sanofi Ukraine boosts doctor engagement with Handy.ai’s AI Medical Affairs Representative

Revolutionizing Communication with AI Assistant for medical representatives

Sanofi Ukraine, a branch of the global pharmaceutical company, faced challenges in managing and training its medical representatives, keeping healthcare professionals informed, and optimizing communication, all while adapting to the constraints of the COVID-19 pandemic. To address this, they partnered with Handy.ai.

Handy.ai implemented its AI Medical Affairs Representative (AI MAR), a white-label solution that created a unified communication channel. This AI assistant managed user registration, event invitations, and integration with systems like Salesforce. The solution from Handy.ai yielded substantial cost savings, a 61.3% increase in message response rates, and a 40% rise in event attendance, dramatically enhancing engagement.

Sanofi