Case Study: Australian Thermic Lance Company modernizes its brand and boosts website performance with Handsome Creative

Australian Thermic Lance Company achieves 98% SEO score with Handsome Creative

The customer, Australian Thermic Lance Company (ATLC), a leading manufacturer with 46 years in business, needed to modernize its brand identity to better reflect its competitive advantages and market leadership. They partnered with the vendor, Handsome Creative, to undertake a comprehensive branding and web design project.

Handsome Creative delivered a refreshed brand identity, including a bold logo and new visual guidelines, which were applied to a new eCommerce website and printed collateral. The solution included a unique product inquiry feature to personalize the buying process. The new website achieved a 98% SEO score and a 97% performance score at launch, helping ATLC present a consistent and modern brand experience across all customer touchpoints.

Australian Thermic Lance Company