Case Study: Under Armour expands campus recruiting reach with Handshake

Under Armour Expands Partner Schools by 40x

Under Armour, the Baltimore-based apparel company, worked with Handshake to expand early talent recruiting beyond a small group of schools, mostly in the mid-Atlantic. The team also needed a way to build awareness earlier in students’ college journeys and make better use of limited recruiting bandwidth.

Using Handshake Premium, Under Armour reached students at nearly 500 schools and added visibility in large cities and rural locations. The company reported 72% email open rates, 4x more applicants than talent peers, 3x more employer profile views, and 2x more job views than its talent competitors.

Under Armour

Bryan Kaminski

Director of Talent Acquisition and Talent Programs