Case Study: University of Minnesota expands career resources across campus with Handshake

UMN shares resources & training with cross-functional partners

The University of Minnesota used Handshake to help share career resources and training across its large, decentralized campus. During her time in Employer Relations, Raquel Anderson needed a way to keep many different stakeholders aligned and informed.

She created two newsletters, the biweekly Career Backpack and the monthly GoldPASS powered by Handshake Update, to distribute Handshake best practices and content. Career Backpack reached over 240 partners, while GoldPASS powered by Handshake Update went to over 1,200 student-facing staff members, helping Handshake messages spread through social channels, presentations, and classroom training.

University of Minnesota