Case Study: University of Virginia simplifies career services workflows with Handshake labels

The University of Virginia optimizes Handshake labels usage

The University of Virginia Career Center used Handshake labels to manage data across multiple career services offices and make it easier to organize students, jobs, and events. The team wanted a clearer way to support workflows and student engagement while keeping labels understandable across distributed groups.

With Handshake, UVA established a label naming system, limited creation permissions to 1-2 people per office, and held regular audits to keep practices consistent. The team also used the Handshake Importer Tool to bulk apply labels from CSV files and target outreach more precisely, then compared campaign results against the general student body to improve engagement.

University of Virginia

Nathan Hunsaker

University of Virginia