Case Study: North Carolina A&T State University achieves over 10,000 virtual connections with Handshake

North Carolina A&T facilitates over 10,000 virtual connections

North Carolina A&T State University turned to Handshake in spring 2020 as it prepared to move its Career Awareness Virtual Fair online while also implementing the platform. The event had historically been an in-person, eight-school gathering, and the university needed a way to connect HBCU students with employers at scale.

Using Handshake, the university ran a multi-faceted marketing and staffing plan that included outreach to students, faculty, employers, alumni, and campus stakeholders. The fair drew 1,700 students and 300 employers, resulting in over 10,000 student-employer virtual connections, and Handshake data helped the team share outcomes and compare performance; the event became Handshake’s largest virtual event in fall 2020.

North Carolina A&T State University

Cynthia Downing

Executive Director of Career Services and Experiential Learning