Case Study: M&T Bank boosts campus recruiting results with Handshake

M&T Bank Optimizes On-Campus Visits and Delivers More Value with Proactive Outreach

M&T Bank, a Fortune 500 bank holding company based in Buffalo, New York, needed a better way to reach students for its Management Development Program and build a stronger candidate pipeline. The bank wanted to raise awareness of opportunities in Buffalo and connect with students of different backgrounds and majors during on-campus recruiting.

Using Handshake Premium, M&T Bank launched targeted campaigns before campus visits, using Segments to filter students by location preferences, skills, and experience, along with personalized messaging and campaign analysis. Handshake helped M&T Bank send 21 campaigns across 43 schools, achieve a 67% average read rate and a 78% message open rate, increase applications by 161%, and hire 20 qualified candidates in one recruiting season.

M&T Bank

Andy Smith

Campus Recruiting Director