Case Study: Kraft Heinz increases candidate diversity with Handshake

Kraft Heinz Builds a More Diverse Talent Pool Nationwide

Kraft Heinz, a Chicago-based food processing company, wanted to diversify its early talent pipeline beyond the core colleges and universities near its headquarters. Although the brand was well known, its recruiters struggled to reach students outside Chicagoland and connect with candidates from a wider range of backgrounds.

By partnering with Handshake and using Handshake Premium, Kraft Heinz added 50 schools to its network, targeted students by school and coursework, and ran personalized outreach campaigns. The company increased candidate diversity by 10%, grew its applicant pool by 15%, and saw 2x more applicants; its campaigns reached 8.3x more candidates, generated a 71% message open rate, and drove a 2x increase in engagement with its Employer Page and open jobs.

Kraft Heinz

Hayden Kornblut

Head of University Relations