Case Study: North Carolina Central University improves student engagement with Handshake

How to build a simple and effective social media strategy

North Carolina Central University had to rethink its career center marketing when the pandemic pushed outreach from print, display ads, and in-person promotion into a virtual environment. The school wanted a more digital approach that would increase student awareness, engagement, and conversion.

Using Handshake, NCCU built a social media strategy centered on hyper-relevant content, diverse formats, student-focused messaging, and a planned content calendar. The team reported higher impressions, shares, and reach from materials created by the career services marketing team, and said engagement was 2x higher with videos and GIFs and 6x higher when using student images.

North Carolina Central University