Case Study: Amgen expands diverse student reach and boosts target-school applications with Handshake

How Technology Expands Amgen's Diverse Talent Pipeline Et Student Reach by 90x

Amgen, a biopharmaceutical company, relied on posting jobs at campus career centers to recruit for technical and non-technical early talent roles, but its team was not getting the qualified, diverse applicant pool it needed. As it expanded its focus on building a more diverse pipeline, Amgen also needed a way to reach students beyond the schools recruiters could visit in person.

With Handshake Premium, Amgen used Segments and personalized outreach to target undergraduate, masters, and MBA students across a broader school network. Handshake helped Amgen reach 18,000 students in one year, a 90x increase from the previous year, and drive 97% of target schools to submit applications; the company also saw 2.5x more qualified applications and 3.8x more applicants from underrepresented groups over three years.

Amgen

Ali Hernandez

University Relations Lead