Case Study: Manassas City Public Schools achieves a 25x boost in applicants with Handshake

How Manassas City Public Schools achieved a 25x boost in applicants

Manassas City Public Schools, a small K-12 district in Virginia, needed help filling nearly 100 elementary, middle, and high school teacher roles during a nationwide teacher shortage. With only one recruiter, the district struggled to find qualified candidates, spend time efficiently on campus recruiting, and build awareness of its brand and open positions.

Using Handshake Talent Engagement Suite, Manassas City Public Schools targeted and engaged candidates through Segments and Campaigns, expanded its outreach with virtual events, and used data and trend insights to guide recruiting decisions. With support from Handshake, the district saw an 18x increase in career fair RSVPs, a 25x increase in applicant pipeline, and 68% of candidates influenced by Handshake.

Manassas City Public Schools

Ray Singletary

Supervisor of Teacher Talent and Recruitment