Case Study: Equitable Advisors builds a reliable sales talent pipeline with Handshake

How Equitable Advisors recruits diverse talent while saving nearly $9M over three years by going digital with Handshake

Equitable Advisors used Handshake to build a reliable, always-on pipeline of early career sales talent. The financial services firm needed to reach more students nationwide, fill roles across 34 offices and its New York headquarters, and find candidates with the grit to succeed in sales.

With Handshake’s digital recruiting platform, Equitable Advisors shifted to virtual-only hiring, used Segments and Campaigns to identify and engage students year-round, and sourced talent from Handshake’s network of 1,100+ partner schools, including 180+ HBCUs and minority-serving institutions. The company reported 260% growth in total applicants year over year, 14% of applicants sourced from Handshake, 250% more schools with applicants, and 66x more unique candidates reached through messaging year over year, and it is forecasted to save $8.9 million over 3 years.

Equitable Advisors

Lauren Kelly

National Hiring Manager Equitable Advisors